Digital Printing – Print on Demand
Modern digital print technology has evolved to meet the increasing customer demand for speed, flexibility, personalisation all with litho-quality results. Digital printing eliminates many of the mechanical steps required for conventional printing, including making plates and colour proofs and therefore offers speed of turnaround, we term this “print on demand”.
So what are the benefits of Digital printing:
- Shorter turnaround.
- Every print is the same. More accurate counts, less waste and fewer variations, due to not having to balance ink and water during press run.
- Cheaper low volume printing. While the unit cost of each piece may be higher than with offset printing, when setup costs are included digital printing provides lower per unit costs for very small print runs.
- Variable Data Printing is a form of customizable digital printing. Using information from a database or external file, text and graphics can be changed on each piece without stopping or slowing down the press. For example, personalized letters can be printed with a different name and address on each letter. Variable data printing is used primarily for direct marketing, customer relationship development and advertising.
click here to see the benefits of Litho printing
Why Spot On for Digital Printing
In the digital printing industry there is no better digtal printing press than the HP Indigo for it’s quality of image and production capability. It reliablitly and detailed quality output provide stunning results on demand, combine this with the flexibility to personalise every sheet and Spot On can deliver the perfect solution for short run, high quality and specifically targeted digital print runs.
With our dedicated team, impressive facility and our HP Indigo Digital Press we are a stronger digital printing service provider!